Ever wondered why children are so captivated by Disney animated movies?
Is it the story itself, or the way it is delivered? Or is it the way in which animation allows your imagination to run wild – something live footage can’t quite achieve in the same way?
No matter the style – live action or animation, we all know the power of video as an effective online marketing tool. It will do wonders for your SEO - adding video to your website can increase your chance of a front page Google result by 50% and having video on a landing page can increase conversions by 80% or more. Native videos on Facebook have 10 times higher reach compared to YouTube links and 82% of Twitter users watch video content on Twitter.
However, over the last 12 months we have seen a 28% increase in animation, having delivered 10 so far this year. We have worked on character animations, animated infographics, 2D and 3D – the list goes on. (Take a look at them and more here)
The brief for each has been very different, but the objective is often the same: a need to grab attention, keep the audience engaged, communicate the message quickly and concisely and make a lasting impression.
There are also other factors that come in to play: staff may be reluctant to be on camera, you may find that getting everyone in one place to film is impossible and there may be budget, location or time restrictions. Depending upon content and message – animation can be a real saviour.
Don’t get me wrong, live action videos still have their place, especially when it comes to content such as company overviews, testimonials or case studies like those we have produced for Prater, Forbo and Assurity Consulting.
However, one thing is certain, with 90% of information transmitted to the brain being visual, it's important to take advantage of a content method that can deliver the message quickly, and in a creative and memorable way.