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Representing Me Representing You - The Importance Of Trade Associations

It’s obvious that when you think of builders’ merchants you think of love – isn’t it? Well perhaps you don’t, but I did and here’s why.

According to Dr Gary Chapman, accomplished author and speaker on marriage and relationships, there are five ‘love languages’: words of affirmation, receiving gifts, quality time, physical touch and acts of service. Now lets not get too gooey (this is a construction blog after all) but I think we can all agree that it’s nice when someone does something for us – an act of service.

This got me thinking, who in the construction industry serves tradesmen the most? Well I reckon builders’ merchants have got to be in with a shout – always there on the end of the phone, supplying new tools and materials, giving advice on awkward jobs. Then I thought, maybe it’s trade associations? They’re forever working on behalf of tradesmen whether its helping them access further training or petitioning government.

With this in mind, imagine my delight when I started working on the PR for… wait for it… the Institute of Builders Merchants (IoBM). Yes, a combination of both – what a ‘lovely’ organisation to work for!

As an ex-engineer I really appreciate the work of trade bodies and always enjoyed a visit to the local big boys’ sweet shop that was the merchants, so it’s great that I get to give something back to both.

The institute is going through an exciting time of repurposing and ramped up activity at the moment and we’ve managed to really hit the ground running with our communications. Securing numerous profiles, comment opportunities and a regular column, the institute has a lot to say and a lot to offer its members.

I’m privileged and excited to work for the IoBM and can’t wait to develop our communications strategy to maximise its support of the quality men and women who make up the merchant industry.

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