Tonight we’ll be attending the B2B Marketing Awards, as we have been shortlisted under the PR Agency of the Year category.
On the face of it – this may seem an accolade for just our PR division – but as content marketing continues to blur the lines between PR and ‘creative’, it’s actually the might of our full service offer behind this success.
Behind our 2014 entry were a number of projects that demonstrate how a PR agency’s offering has really transformed in recent years. From the design, build and editorship of Carillion’s sustainability blog to a year long campaign for Fernox’s 50th anniversary, which incorporated traditional PR, animation, filming and events or bringing PR case studies to life – the teams are now increasingly calling upon different skillsets from across the agency, to deliver engaging, multi-platform PR campaigns across print and on-line media and social media.
So, fingers crossed for later – and thanks to everyone at CIB for all the hard work that went into us being shortlisted this year!