British Land

Places People Prefer

CIB was commissioned by British Land to create a video in support of its Places People Prefer initiative.

As one of the country's leading owners and managers of commercial property, Places People Prefer is an integrated campaign that gets to the heart of why the company has been so successful in identifying potential and then realising it with some fantastic estates such as Broadgate, Regents Place and Paddington Central on the office front and Whiteleys, Meadowhall and Glasgow Fort on the retail side of its business.

This project called for a little more than the normal approach, in that to truly deliver the message, we had to not only interview British Land staff, but also the tenants and users of their properties to give a 360 perspective.

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