From Influencers to Industry Community

Our criteria isn’t always those with the largest following – but focused on engagement levels, and those niche content creators that are right for our client. We’ve focused on nurturing relationships with influencers to create a trusted community that we can continue to work with over time.

Influencer marketing can be a powerful tool and in the world of construction, authenticity is crucial. My research is always focused on influencers who are tradespeople first and foremost, with a trusted online presence and followers who believe in the credibility of the content. We are never prescriptive – believing that a creator’s individuality and unbiased views should always shine through.

Last year I worked on collaborations with influencers across multiple platforms, from micro-creators to leading profiles. All were chosen for their independence and relevance to the brand. Valspar Trade has now seen a strengthened level of brand trust, which has opened the door for more ongoing collaborations. We’ve deepened brand engagement and connected with new audiences, such as the female decorating community.

Have you been considering influencer marketing for your brand? Our team can help source the ideal partners and build trusted third-party content for your brand.